SQream
Role: Freelance Graphic Designer (Brand & Marketing)
At SQream, I helped formalize and extend the company’s visual identity as a freelance graphic designer. I developed a cohesive corporate brand book by aligning existing materials and filling key gaps, and applied the system across customer-facing collateral and event branding.
Branding
SQream requested that I take all of their preexisting design assets and compile them into a brand book, which they never had prior to my work. I took what they already had and put it into a typical brand book format and added design elements that I saw were missing in their brand and that they could benefit from.
SQream was using icons in a few instances across their marketing materials. I took what was in use and added more icons to complete the storyline. Then I created several color variations of these icons, beyond what is pictured below.
These are mockups I created for the brand book based on booths and stands used by SQream at live events.
Brochure Design
SQream requested that I take all of their preexisting design assets and compile them into a brand book, which they never had prior to my work. I took what they already had and put it into a typical brand book format and added design elements that I saw were missing in their brand and that they could benefit from.
Event Branding
I designed the logo for the “SQream Kickoff 2019” event, which was used in presentations, printed on stickers, and printed on edible paper for cupcakes.
