Mayanot Israel
Role: Freelance Graphic Designer (Creative Campaign Development)
I collaborated with Mayanot Birthright Israel on a creative campaign to engage Jewish college students across the United States. This involved developing a fresh visual concept, a suite of digital and print assets, and customizable templates that campus partners can easily use and adapt.
I also designed a set of personality-driven stickers for past Birthright participants, adding a playful touch to the overall brand experience and fostering community identity.
POV Creative Campaign
Case Study
Creative Concept & Visual Direction
The campaign centers on a POV experience — visuals that feel like real moments students can imagine themselves in. Rather than traditional promotional content, the approach leans into storytelling and social-native energy, designed to reflect how young adults interact with content today.
Color & Typography
To appeal to a Gen-Z audience, I selected bold, modern colors that create energy and visual impact while staying clear and readable across both digital and print. Typography emphasizes rounded, friendly sans-serif typefaces for a contemporary, approachable tone.
Typography
Color Palette
Custom Icons
Social Media Design
Instagram played a central role in this campaign. I designed graphics first for the standard vertical Story format (9:16), then adapted these layouts into 4:5 feed posts so the same visuals work across placements while maintaining impact.
All templates were delivered in Canva, giving campus Shlichim (Chabad representatives) flexibility to upload their own photos and adjust text to suit their communities.
Poster & Print Design
For in-person visibility, posters were styled to echo digital interfaces, including familiar elements like “LIVE” badges and interactive-style reactions. This creates a cohesive visual language that feels familiar whether students see the campaign online or on campus.
Campaign Snapshot
🎯 Audience
Jewish young adults (ages 18–26)
💡 Creative Approach
POV-driven visual storytelling
🎨 Visual Language
Bold color, rounded type, energetic yet clear layouts
📣 Deliverables
Instagram feed + story assets, reels, Canva templates, posters
Design Rationale
The campaign is built to meet students where they are — in social feeds and physical spaces — with visuals that feel familiar, exciting, and easy to interact with. Custom vector illustrations and engaging graphic elements help convey personality while maintaining clarity and purpose.
Closing
This project blends strategy, design, and usability to help campus partners inspire engagement and give students a visual experience that feels personal and inviting.
Sticker Series
Before the work I completed for the POV Creative Campaign, I designed a collection of fun, expressive stickers for Mayanot Birthright Israel participants, all relating to various aspects of Judaism, the country of Israel and/or it's culture.
The graphic from the “Stay Salty – Dead Sea, Israel” sticker was used as a giveaway on luggage tags.