THINGS I WORKED ON:
Streamlined elements from print and digital materials to form a brand; designed Lightico’s website with Figma and performed QA post development; designed branding & graphics for in-person and digital events; produced a library of eBooks, case studies, one-pagers, and datasheets, paired with promotional graphics for Influ2, Google Ads, LinkedIn Ads, organic social media, and newsletters graphics; designed co-branded graphics with Lightico and its partners; designed graphics and documentation showcasing Lightico’s excellence in the market against its biggest competitors; worked with PR to design infographics and data reports; worked with Account Executives and Sales Development Representatives to create sales enablement materials based on their feedback and needs; worked with an intern and the HR team on Lightico’s visual aesthetic and on using Canva; established internal branding and designed the corporate mascot; effectively contributed to large company initiatives: OKRs and Playbook.