Hi 👋 I’m Samantha.

I’m a marketing designer with over eight years of experience helping startups and enterprise companies bring their brands to life through impactful, strategy-driven design.

Originally from Chicago and now based in Israel, I’ve learned to design for audiences across cultures, blending American storytelling with the bold, fast-paced creativity of the Israeli market. My work spans brand identity, digital marketing campaigns, event design, and web experiences, always with a focus on aligning design vision with business goals.

My interest in design began early. As a teenager, I spent hours customizing AIM “Away Messages” and MySpace layouts, experimenting with typography, HTML, and color to make something that stood out. That early curiosity evolved into a lifelong passion for creating design that connects, communicates, and inspires action.

When I’m not designing, I love creating with my hands, whether I’m cooking, working on a home project, or finding new ways to bring creativity into everyday life with my family.