Doona
Role: Graphic Designer
At Doona, I expanded the brand’s visual presence across digital, print, and physical touchpoints. I designed social media graphics and ads, developed multilingual technical user guides for international markets, and created website imagery both before and after the brand refresh.
I contributed to the post-rebrand website through refined UI details in collaboration with the branding agency, designed packaging for Doona’s accessory line, produced in-store and promotional materials, created a trade show booth backdrops, and redesigned a partner-facing email newsletter to strengthen brand consistency.
Social Media & Ads
Overall, I had a lot of creative freedom in designing for social media but also followed brand guidelines. Here's a selection of what I worked on for the markets in the United States, France and Japan.
Below are social media graphics and a series of ads I designed for French customers prior to Christmas.
Retail Display & In-Store Graphics
I designed this wrap-around, interlocking slip for the Doona accessory line.
I created a custom-shaped design for print with a die cut displayed in Shilav stores.
Trade Show Booths
There was a big emphasis on celebrities using the product so we leaned in on that as a fun feature wall at the trade shows we presented at.
I designed the Wall of Fame and the wrap-up for this French booth.
User Guides
I created and updated Doona user guides in several languages including, English, French, Spanish, Hebrew, and many others including the Korean version that I worked on from scratch (with the five selected pages below.) I worked on the refinements of the Liki User Guide when it was first launched as well.
Email Newsletter
I redesigned Doona's newsletter that was sent directly to partners/ distributors of the brand around the globe.
